As some puts it, any thing that lives online doesn’t always stay long. Stuff online sometimes linger, but most often it dies out after a few days or weeks. Almost everyday new memes, videos, photos or sound bites come out – basically, because of the profoundness of the cyber space, you just can’t stay relevant for a very long time.
It may seem very easy, but for a content to get viral isn’t an easy feat. Of course there are those that came from no where and just coincidentally went viral, but in a marketer’s perspective, relying on coincidence shouldn’t even be considered. There’s a process and science to make one’s content viral. And once perfected, you can certainly launch a campaign that will definitely go viral.
We’ve gathered literatures from several reputable sources that will let us understand what are the basic components and qualities for a content to go viral.
To start off, let’s know what are the things to be considered before we can call an item to be viral. Here’s how Rob Burke, an editor at Sundog Interactive, describes it.
For a video to be considered viral you look at time and views. The amount of views needed is commonly considered to be 100,000 in a 24 hour span. From there the video will take on a snowball effect from shares and likes. Posting time alone is just as important as the content. Statistically speaking, Friday after lunch (about 2:30) is the best time. Workers are in a food coma from lunch and winding down for the weekend. But even this isn’t a guarantee.
…defining a viral video is much easier than making one. In fact, Nalty says he’s posted the same video twice and seen one go viral, but not the other, leading him to conclude that “you never know” what will resonate with viewers. (aol)
There are two routes that can be taken when creating a viral. You can go low cost, low quality or high cost, high quality. Either way the rule of thumb is that not every video you make will go viral. You might have to make twenty videos before one hits the right timing and relevancy.
So, you make a ton of content hoping one of them goes viral for your marketing campaign. What should you expect to get out of this kind of campaign? Viral videos go viral for a reason. They awe, inspire, or make you laugh. What they don’t do is look like an advertisement.
Most viral videos are just entertaining and just provide good branding for the business…Which makes you realize what Viral Video Marketing really is: A publicity stunt caught on video. (designseo)
Now you may be thinking “let’s throw money at it and pay people to show our video.” This isn’t a bad idea, but there are acceptable and unacceptable ways in this community. The acceptable way is to partner with an online celebrity that already has a subscriber base that follows their videos and recommendations. This is common practice and is accepted by the viewers. What will not be considered viral is when you pay for your video to be shown before other videos start.
isn’t the appeal of a viral video the warm feeling your brand gets because thousands of people are sharing a fun video about you? In this scenario, thousands of people just can’t avoid your video. (business insider)
Viral marketing is going to be a gamble no matter how you go about it. There are things you can do to make sure the campaign has some foundation though, such as adding a viral campaign into a larger marketing campaign. When a viral video has success, it can become a staple in itself.
Take Old Spice, whose “Old Spice Guy” campaign (which included both social media and TV commercials) helped the brand generate tens of millions of views on YouTube and increase sales by 107 percent. (aol)
According to data from The Nielsen Co. and SymphonyIRI Group, the Old Spice ads weren’t a wash-out. On the contrary, they produced a flood of sales . (bizreport)
If only I’ve mastered the recipe for instantly turning into an internet sensation, I could have made it to the headlines by now. Endless articles and books have been composed guaranteeing to show anybody how to make viral substance that tackles its very own existence after it’s conveyed into the online world.
Truth is, only a few individuals have fully mastered the process of creating viral contents on purpose – especially on a substantial scale. To help us better understand what the subject matter is all about, check this out.
Now that we’ve learned the basics of a viral content, here’s a compilation of videos that made waves on the internet.