The Anatomy of a Viral Video

As some puts it, any thing that lives online doesn’t always stay long. Stuff online sometimes linger, but most often it dies out after a few days or weeks. Almost everyday new memes, videos, photos or sound bites come out – basically, because of the profoundness of the cyber space, you just can’t stay relevant for a very long time.

It may seem very easy, but for a content to get viral isn’t an easy feat. Of course there are those that came from no where and just coincidentally went viral, but in a marketer’s perspective, relying on coincidence shouldn’t even be considered. There’s a process and science to make one’s content viral. And once perfected, you can certainly launch a campaign that will definitely go viral.

We’ve gathered literatures from several reputable sources that will let us understand what are the basic components and qualities for a content to go viral.

To start off, let’s know what are the things to be considered before we can call an item to be viral. Here’s how Rob Burke, an editor at Sundog Interactive, describes it.

ANATOMY OF A VIRAL VIDEO

For a video to be considered viral you look at time and views. The amount of views needed is commonly considered to be 100,000 in a 24 hour span. From there the video will take on a snowball effect from shares and likes. Posting time alone is just as important as the content. Statistically speaking, Friday after lunch (about 2:30) is the best time. Workers are in a food coma from lunch and winding down for the weekend. But even this isn’t a guarantee.

…defining a viral video is much easier than making one. In fact, Nalty says he’s posted the same video twice and seen one go viral, but not the other, leading him to conclude that “you never know” what will resonate with viewers. (aol)

There are two routes that can be taken when creating a viral. You can go low cost, low quality or high cost, high quality. Either way the rule of thumb is that not every video you make will go viral. You might have to make twenty videos before one hits the right timing and relevancy.

So, you make a ton of content hoping one of them goes viral for your marketing campaign. What should you expect to get out of this kind of campaign? Viral videos go viral for a reason. They awe, inspire, or make you laugh. What they don’t do is look like an advertisement.

Most viral videos are just entertaining and just provide good branding for the business…Which makes you realize what Viral Video Marketing really is: A publicity stunt caught on video. (designseo)

Now you may be thinking “let’s throw money at it and pay people to show our video.” This isn’t a bad idea, but there are acceptable and unacceptable ways in this community. The acceptable way is to partner with an online celebrity that already has a subscriber base that follows their videos and recommendations. This is common practice and is accepted by the viewers. What will not be considered viral is when you pay for your video to be shown before other videos start.

isn’t the appeal of a viral video the warm feeling your brand gets because thousands of people are sharing a fun video about you?  In this scenario, thousands of people just can’t avoid your video. (business insider)

Viral marketing is going to be a gamble no matter how you go about it. There are things you can do to make sure the campaign has some foundation though, such as adding a viral campaign into a larger marketing campaign. When a viral video has success, it can become a staple in itself.

Take Old Spice, whose “Old Spice Guy” campaign (which included both social media and TV commercials) helped the brand generate tens of millions of views on YouTube and increase sales by 107 percent. (aol)

According to data from The Nielsen Co. and SymphonyIRI Group, the Old Spice ads weren’t a wash-out. On the contrary, they produced a flood of sales . (bizreport)

If only I’ve mastered the recipe for instantly turning into an internet sensation, I could have made it to the headlines by now. Endless articles and books have been composed guaranteeing to show anybody how to make viral substance that tackles its very own existence after it’s conveyed into the online world.

Truth is, only a few individuals have fully mastered the process of creating viral contents on purpose – especially on a substantial scale. To help us better understand what the subject matter is all about, check this out.

The Anatomy of Going Viral

[Via: Single Grain – A Digital Marketing Agency]

Now that we’ve learned the basics of a viral content, here’s a compilation of videos that made waves on the internet.

Video Marketing in 2015: 3 Explainer Videos To Get You Pumped Up

Coming up with striking content is the key component to successfully optimizing your videos. Without that, it’s almost impossible to naturally generate good views and drive traffic to your channel. If your goal is to obtain a substantial amount of views, make sure your content is either engaging, entertaining or informative, and most importantly, shareable.

Below are some of the best explainer videos that can help you clear out some questions about the conventions of video marketing in general. Furthermore, this videos can help you get started with your own video marketing campaign.

Mobile Marketing Trends 2015, Digital Forecast & future video

Video is engaging, informative, and most importantly, rewarded by Google when properly optimized.
Just like any other fields, research can be very helpful so that we can arrive to the most apt result we desire, thus it’s important that you know exactly what you’re doing.

If your brand has yet to incorporate video as part of your digital strategy, here’s proof that video is a powerful marketing tool and can work wonders in the world of SEO.

What is the Market Like for Video Marketing?

When assessing the market for video, marketing numbers tell the story well. More users, are watching more videos, more frequently than ever. According to comScore, a company which tracks online engagement, just over 45% of internet users viewed at least one video per month, and the average user is exposed to an average of 32 videos per month.

Looking further into the data we see that the average number of internet users who watch video each day has reached 100 million. When it comes to video in the retail space, 90% of shoppers at major retailers indicated that video played an important part in making purchasing decisions. Within companies themselves, video is also proving to be important, as 75% of executives told Forbes that they watch work-related videos on business websites at least once a week.

The key takeaway here is that video is no longer an optional part of a comprehensive content marketing strategy, it’s crucial.

Video Good for SEO

How Many Marketers are Using Videos?

A recent report of almost 400 marketing and business professionals, conducted by Demand Metric in conjunction with Ascend2, revealed that 69% of respondents had already begun to make use of video marketing. On the other hand, 31% were planning to integrate video marketing into their strategy moving forward (anyone not interesting in video marketing was removed from the survey).

Video is the Preferred Form of Marketing Content

Aberdeen Group research report which examines how the best organizations utilize video in their content marketing strategies compared with the industry average and companies late to the game, noted that video has become the preferred form of marketing content.

The report acknowledges that video marketing is utilized by over 90% of the companies surveyed and that it is playing an ever-growing part in the content marketing mix thanks to a significant positive contribution to ROI. The research concluded that video marketing was the most popular form of content, followed by white papers and 3rd party research.

Ad Targeting: A Facebook Ads Tutorial | Facebook for Business

Facebook Videos: YouTube’s Biggest Future Competitor

The sudden explosion of video traffic on Facebook wasn’t all luck. It’s a result of a well-thought blueprint that engineers at Facebook have been working on. Although, there’s no official account how long it took them to finish it all up, we’re pretty sure the entire process was a rigorous one.

Facebook COO Sheryl Sandberg: “We expect more marketers to put mobile video at the heart of their campaigns in the future …” (Eric Risberg/AP) Image Source

The seemingly unassuming engineers at Facebook have quietly revamped the social network’s interface to make viewing and sharing videos as seamless as it’s ever been. Facebook’s current 1.4 billion users are generating 4 billion video streams in any given day — a number that looks very alluring seeing it from a marketer’s point of view.

Just because Facebook’s executives say the video push isn’t about profit or gaining competitive edge, that doesn’t mean YouTube, which has been dominating online video for the past years, shouldn’t be worried.

An article written by Erin Griffith gives us the exact standing of Facebook videos, where it’s headed and how it will affect the current conventions in online video advertising.

How Facebook’s video-traffic explosion is shaking up the advertising world

Facebook’s video traffic has reached 4 billion daily views, making the social network YouTube’s first real rival in online video—and an even tougher contender in the battle for digital ad dollars.

Cenk Uygur can pinpoint the day he realized that Facebook video was going to rewrite his business model. It was April 6, the day his digital-video startup, TYT Network, uploaded a clip to the social network called “Teachers Sent to Jail FOR DECADES.”

The video didn’t strike Uygur as anything special—just a typical example of his network’s progressive news commentary. But by lunchtime, it had racked up 7 million Facebook “impressions,” or people who saw it in their Facebook News Feed. By the time he finished eating, it had added another million. He looked again when he arrived at his Los Angeles office: 9 million, total. And after he taped a show: 15 million. A day later, 18 million people had seen it. The day after that? Twenty-three million.

Looking over the stats, Uygur, who is TYT’s CEO, thought about all the videos his startup shared on the social network. “Oh, my God, these are all going to pop,” he thought. “It’s just a matter of time.” He had a second thought: “Our business is going to double.”

In recent months that kind of “oh, my God” moment has occurred for video creators around the world. News site BuzzFeed’s video views on Facebook grew 80-fold in a year, reaching more than 500 million in April. A series of eight videos by digital-media startup Mic garnered 33 million views in just two months. TYT has watched views grow by 10 times in four months. Dozens of other sites are reporting similar results—great news for them, and even better news for the social networking giant.

Seemingly overnight, video uploading and viewing have exploded on Facebook, where users now watch 4 billion video streams a day, quadruple what they watched a year ago. It’s happening because the social network’s engineers, quietly and with little fanfare, have retooled Facebook’s interface to make video easier than ever to watch and share. In February 2014, only a quarter of all videos posted to Facebook were uploaded directly to the network, while the rest came from Youtube or other video sites, according to analytics company Socialbakers. By a year later, the ratio had flipped: 70% of Facebook’s videos were uploaded directly.

These may sound like minor technical distinctions, but tiny changes make a huge difference when you’ve got 1.4 billion monthly active users. Facebook and its subsidiary Instagram already account for one out of every five minutes Americans spend on smartphones, and Facebook drives nearly a quarter of all web traffic. The company’s recent video improvements will likely push those numbers even higher. And while the surge will help the social network do even more to entertain bored millennials, there is also big money at stake. Facebook is, after all, in the advertising business. The new video-tech innovations not only encourage its users to spend more time on the site, but they also make it easier for marketers to reach those users.

Facebook has already proved that it’s a quick study in the ad world. Mobile advertising, a meaningless sliver of its business three years ago, made up 73% of its $3.3 billion in advertising revenue in the first quarter of 2015. It’s the main reason Facebook’s total revenue has roughly tripled over that stretch, and it’s the driver of the network’s current $226 billion market cap and gaudy 40% operating profit margins. Video, especially mobile video, could blow up just as dramatically for Facebook, offering a gateway for advertisers to reach digital consumers in the format that most closely resembles television—just as the migration of advertising dollars from television to digital reaches a tipping point. Facebook has become “synonymous with mobile,” Carolyn Everson, Facebook’s vice president of global marketing solutions, said at a recent investor conference. “I think that the next frontier is becoming synonymous with mobile video.”

To reach that frontier, Facebook is plowing resources into its video products at a rate that has executives buzzing at the television networks that are steadily losing ad spending to the Internet, and at the agencies that broker that spending. Above all, the push is raising questions for Google’s YouTube, the big kahuna of online video for the past decade, which for the first time faces a competitor that can match its reach.

Facebook’s mission-driven executives, famous for downplaying any profit motive, argue that the video push is not about money or getting a competitive edge—it’s about giving users what they want and connecting them to the content that matters. Still, “the TV money is coming,” says Richard Raddon, co-CEO of Zefr, a video data company. “Everyone is waking up to the fact that this is war.” Facebook doesn’t speak the language of conflict, but it suddenly looks very well-armed.

When companies talk about stuff like this, we know what will come next. It’s only a matter of time before we start seeing video ads on the contents we see on our feeds.

This development came handy as more big-time advertisers are gonna spend their dollars on video advertising in 2015. It’s projected that expenditures in video advertising will reach at least $8 billion in this year alone. Queenie Wong in her article detailed how video ads on Facebook will likely roll out:

Video ads on Facebook, other social media on the rise

Social-media companies such as Facebook and Twitter are making a stronger push to attract lucrative video advertising as more people use computers and smartphones to watch videos online.

And marketers have jumped on board, turning to social networks not only to get eyes on their products but also to better target their ads to likely customers, using the trove of data these sites gather on consumer interests and characteristics.

Nestle, Lionsgate, McDonald’s and Ford are just some of the big brands that have shown video ads on Facebook.

“These (social-media) companies went from just talking about or lightly testing video to deploying it in a pretty big way,” said Paul Verna, a senior research analyst at eMarketer. “There’s kind of a perfect storm now of consumer behavior, technology, development and content availability.”

Verizon became the latest company to ramp up efforts to rake in more video-ad dollars when in May it made a $4.4 billion bid for AOL, a move that not only gives the phone company more video content but the technology AOL has for selling ads.

“The eyeballs are there,” said Anna Bager, senior vice president and general manager of mobile and video at the Interactive Advertising Bureau. “There’s so much content now and so many viewers that everyone is taking an interest in the market.”

Fueled by the growth in video on social networks, marketers are expected to spend $7.77 billion on digital-video ads this year in the United States, up 30 percent compared with 2014, eMarketer predicts. That’s still just a fraction of the $70.59 billion the research firm expects television to make from advertising — but digital-video spending is growing much faster.

Watch out for deceptive marketing online

With the rise of advertising costs party due to competition, many will try take advantage of the situation. Beware of companies luring you to pay for youtube views or any other internet marketing schemes. Make sure that you only deal with legitimate agencies whose track record is solid and can produce real results.

To learn more about it, read further.

‘Don’t believe everything you see online,’ and ‘if it’s too good to be true, it probably is.’ These warnings are often voiced by the Problem Solvers. A recent online video shows why.

“I was sort of curious, so I clicked on it,” says Debbie Allen of Aloha.

It was an advertisement that popped up on her Facebook page. The 45-minute infomercial promised 20/20 vision in just days.

The promotional video featured Dr. William Kemp from Virginia. He was identified as a board certified optometrist and creator of the Quantum Vision System, a series of eye exercises that guaranteed improved eyesight.

But there was more. For $37 you’d receive Quantum Memory, Quantum Lie Detector, and Quantum Reading. The video included testimonials from satisfied customers. It also included Dr. Kemp demonstrating the effectiveness of the program to people that he pulled off the street near his Virginia clinic.

But hold on.

Problem Solver Shellie Bailey-Shah found the location used in the video. It wasn’t Virginia; it was Northwest 19th and Northrup in Northwest Portland. And the clinic pictured wasn’t Dr. Kemp’s office. And actually, Dr. Kemp isn’t a doctor at all. There’s no record of a Dr. William Kemp practicing in Virginia.

Bailey-Shah tracked down Portland actor Gary Powell, who played Dr. Kemp in the video, at his Northeast Portland home.

Powell said that he was hired last summer to play the part. He said he’d not seen the video and was unaware that he was never identified as an actor not a real doctor. To reiterate, nowhere in the Quantum Vision video is such a disclosure made.

And that’s the problem. The Federal Trade Commission requires, among other things, any endorser’s qualifications to be real, even on social media.

255.3 Expert Endorsements

(a) whenever an advertisement represents, directly or by implication, that the endorser is an
expert with respect to the endorsement message, then the endorser’s qualifications must in fact
give the endorser the expertise that he or she is represented as possessing with respect to the
endorsement.

And Facebook’s own advertising policy prohibits deceptive, false or misleading content.

Prohibited Content
Ads must not contain any of the following:
e.  Deceptive, false, or misleading content, including deceptive claims, offers, or business practices.

Bailey-Shah asked Powell if he ever thought that the video was suspect.

“To me, it seemed kind of odd,” states Powell. “That’s all I can say.”

Bailey-Shah then asked Powell whether he has any involvement with Quantum Vision, beyond the making of the video.

“No, I have no involvement with them whatsoever,” denies Powell.

Powell said that he was hired and paid by a local production company, Berry Media Works. The owner, Bill Berry, told the Problem Solvers that he was hired over the phone by a man from Web Seeds. The man, Chris Fox, provided all the scripts. Unlike most jobs, Berry did not edit the finished product but instead uploaded the raw footage to Dropbox.

And that’s where the trail goes cold. All attempts to contact Web Seeds or Quantum Vision have gone unanswered.

Allen said that she won’t be ordering the Quantum Vision system.

“No, I’ll still continue to wear my contacts and use my glasses, unfortunately,” says Allen.

The Problem Solvers have filed a formal complaint with the FTC and asked it to investigate the marketing practices of Quantum Vision.

The Problem Solvers advise when you’re dealing with a new product or company, make sure to do your homework and verify that the business, at minimum, has a legitimate address and phone number.

This article was written by Shellie Bailey-Shah and originally appeared at Katu.com.

 

Image Credit:

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Facebook: The good, the bad, and ugly about marketing

It’s not easy being at the top of social media.  It takes time and effort to build a brand as large as Facebook and with that comes the critics.  They will praise you when you are doing well and beat you when your down.  Despite the critics Facebook has stood strong for the last several years while others like Myspace have fallen off the wayside.

Social Media’s demographics are important for marketers.  If you have a company on ever marketing on social media you should definitely consider “WHO” it is you are marketing to.

Who is On Facebook, LinkedIn, Pinterest, Snapchat and Other Networks? [Infographic]

It’s important to know your audience if you’re going to be an effective marketer in any medium. For social media marketers, knowing who the core users are on each social network could be invaluable in helping decide which platforms to focus on. Social media marketing software provider Sprout Social dug into the demographic data and pulled it all together in one handy infographic.

Overall, the data supports what we already know, that women dominate social media. This is especially true on Pinterest where women made up 42 percent of users, and Snapchat where women represented 70 percent of users.

Social-Demographics_infographic

Infographic and article source

The real question though of course is how much longer will Facebook be around?  Myspace has certainly crumbled over the last decade will Facebook also do the same?  Facebook has been standing strong for a while now but according to the next article this may not be the case forever.

How Much Longer Will Facebook Be Relevant?

For years, Facebook has been the golden child of social media. It’s outlived obsolete competitors like MySpace, it’s held a wider audience and greater utility than contemporaries like Twitter, and it’s even circulating enough advertising to make it a truly profitable company.

By all accounts, it’s one of the biggest powerhouses in tech, rivaling Google and Apple in terms of brand visibility, functional scope, and even earning potential.

But as we’ve learned from the digital world, not every great tech breakthrough lasts forever — in fact, most are merely fads, destined to die within years. Brands like MySpace and Yahoo, which are still around but are shadows of their former selves, are evidence of this.

Facebook’s popularity among teens and young adults is dropping consistently, year after year, yet they’re constantly trying to introduce new functionality and unearth new streams of revenue.

And, if it can outpace its falling popularity, how long will it be able to last?

To Read the Rest of this Article: www.adweek.com

A new study by slideshare on Kissmetric discusses one of the most under utilized tools that Internet Marketers consistently ignore at their own peril.  In today’s marketing environment “User Engagement” is one of the most important factors.  There are a handful of tools at marketers disposal for keeping their users consistently engaged and these are:

  • Videos
  • Infographics
  • Slideshare Content

In the following article Slideshare is discussed in depth and may surprise you how powerful this tool can be.

85% of Marketers Fail to Reach SlideShare’s Gigantic Audience

Social Media Chart Breakdown

The formula success is to:

Tell a story — Your slides should “speak for themselves” and tell a story—much like a picture book. Use classic storytelling practices in a logical sequence with an obvious beginning, middle and end. Break longer works into chapters.

Keep it simple — Presentations are likely to be viewed quickly, often with limited screen space. Present your ideas in small bites using power words that pack a punch.

Make it beautiful — Successful presentations usually feature tasty graphics and design. Your first slide will be your click bait. Make it striking, professional and tastefully branded. Use powerful images, quality fonts and maintain a high degree of professionalism start to finish.

Here’s an introduction to SlideShare designed to school you fast on the language of SlideShare and its many features and benefits.

As you can see there are many ways to market on Facebook and other social media platforms.  In today’s environment Internet Marketers have more tools at their disposal to hyper target their audiences.  These will only continue to grow for years to come.

If you would like to learn about our Facebook Marketing: Visit this page



Featured Image Credit: http://www.adweek.com/socialtimes/how-much-longer-will-facebook-be-relevant/621117

Image Credit: https://blog.kissmetrics.com/reach-slideshares-gigantic-audience/

An introduction into why now more than ever mobile friendly websites are important

As of this year, 2015, the number of mobile searches has finally surpassed desktop searches.  This is a important point in the Internet Marketing field for many reasons.  No longer will the target audience of websites be desktop but instead be replaced with tablet and mobile friend designs.  This trend has already begun and will continue to expand in the future.

The following article by Malcom Chakery outlines the recent finding of mobile search surpassing desktop.

Mobile Surpasses Desktop in Search Queries

As of last year, mobile has overtaken desktop for local search query volume, according to recent research from BIA/Kelsey.

The market research firm found that 66.5 million local search queries were made via mobile devices to desktop’s 65.6. By the end of this year, those numbers will be significantly more disparate: desktop will decline to 64.6 million, while mobile will swell 23 percent to 81.8 million.

That trend will continue over the next five years, with local desktop searches predicted to decrease by about 500,000 each year. Mobile’s growth will be much more rapid, jumping to 13 billion queries by next year alone. By 2019, BIA/Kelsey anticipates an annual 62.3 billion local desktop searches versus 141.9 billion for mobile.

Due to this recent news Google has been forced to react with adjustments to its algorithm.  After all, Google wants to keep its users happy and if over half of its users are now on mobile and tablet devices then it makes sense that they would make adjustments in favor of returning more search results that were friendly for mobile users.

GOOGLE: MORE SEARCHES ON MOBILE THAN ON DESKTOP

According to Google executive Jerry Dischler, searches via mobile devices now outnumber those on desktops and laptops in 10 countries. Those 10 countries include the US and Japan, though Dischler declined to name the other eight. There is nothing surprising about this as the demise of desktop search has been predicted for years.

Google’s Response to the Rise of Mobile Search

Mobile devices have smaller screens, which provide advertisers with less room for keyword-based ads. People who are searching on mobile devices are also usually on the go, which means that they often do not have a lot of time to spend searching for the things that they need. The result is that many of Google’s latest innovations have to do with speeding up the search experience. In addition to this, users are spending more time in apps than they are in search engines; this is another reason why Google wants to provide them with faster answers to their mobile searches. According to Google’s Blog, consumers have higher expectations than ever and they want everything right and “right away.” The result is that marketers have to answer their needs immediately no matter where they are.

Dischler stated that usage patterns are also changing as people move between devices. People are browsing on phones, and then browsing on their desktops while they are at work, then their tablets when they get back home. They may then purchase the items on a store visit or via a phone call.

In order to tackle this situation, Google’s new mobile friendly ads depend on data like images along with product details and prices from advertisers rather than on keywords. When someone searches for something, Google will show a panel or a carousel at the top of the results. This panel or carousel will have listings from advertisers and the searcher can swipe across them to see more listings. When searchers tap or swipe on the listings, the advertisers will get traffic for which they will pay Google.

Did you know that there is a difference between mobile “friendly” and responsive design?  The following article outlines the differences between the two.  If your website is not responsive then it may be better to create an m dot version of website just so that Google does not penalize you.

MOBILE OR RESPONSIVE: WHICH SITE IS RIGHT FOR YOU?

It’s now more important than ever to have a mobile-friendly website, but which approach should you choose? In the past, Google has heavily favored the responsive approach, but the April 21 mobile-friendly update made it clear that a separate mobile website (also known as an mdot site) is also acceptable.

There are several factors to weigh up in making your decision. Let’s take a look at the differences between the two types of sites, the resources you need to implement them and the SEO implications of each choice.

Mobile vs. Responsive: The Headline Difference

An mdot site is designed specifically for mobile devices and exists on a separate subdomain (hence the name). In contrast, with the responsive route you get a single website designed to work with any mobile device or computer.

B2 Interactive explains: “With responsive design, the website is adapting existing content to fit different screen sizes. With a separate mobile URL, the website has the ability to display different content for mobile users.”

That’s the headline difference, but there’s more to it than that. That’s because there are differences in the underlying technological approach that will affect the user experience on your site.

If your current website is not mobile friendly or responsive then you will have many issues down the road.  The time is now to make these adjustments or lag behind.  This has become the standard and will continue on in the foreseeable future.

Additional Reading Sources:

https://www.seroundtable.com/google-five-steps-to-mobile-friendly-sites-20381.html
http://thenextweb.com/insider/2015/02/26/google-will-rank-your-site-higher-if-its-mobile-friendly-starting-april-21/

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10 People Who Will Destroy Your Business

If you want to build a great business, you have to be very deliberate about whom you let into it.

Emotions and behaviors may circulate through social networks in patterns similar to what’s seen in epidemiological models of the flu virus. Every positive person you let into your life increases your chances of being positive 11 percent, estimated a study published in 2010 in the Proceedings of the Royal Society.

“Just one sad friend was needed to double an individual’s chance of becoming unhappy,” Wired summarized about the report.

Figuring out whom to avoid and whom to let in won’t always be easy. But with a little practice, you can get really good at staying far away from people who might bring your business down. Here are 10 people (whether employees or clients) you should avoid if you’re starting a business:

1. The siren.

Sirens are those amazing and enticing people who come into your business and completely distract you. More than anyone else, these people have a way of stealing your focus and throwing your efforts off track.

A lot of promising futures have been sacrificed to sirens. Some people have sold their businesses for way less than they are worth and others have given up on their businesses to chase a get-rich-quick scheme than some sirens pitched them. Don’t let this happen to you. Don’t let an amazing person make you forget that you and your business have something amazing to offer the world, too.

2. The goat. 

Goats are those wildly charismatic, big-talking and full-of-luck people who seem to get away with everything. These people have many strengths.

The problem is that they use their strengths in devious ways. Goats have little ambition beyond convincing others to make bad decisions. If you find yourself constantly making bad business decisions every time you’re around someone in particular, it’s time to cut that person out of your business.

3. The elephant.

An elephant never forgets. Elephants are those people in your business who never let you live down past mistakes. They never let you live down who you used to be or how many times you’ve messed up.

Don’t let an elephant pull you back into the past. Everyone fails, especially entrepreneurs. If you’ve failed, it means you’ve learned. So stay on track and keep moving forward.

4. The hater.

Haters are people who want to be on top but don’t want to work to get there. Instead, they want to push everyone else around them down so it will seem like they’re on top.

Haters are losers but they also can serve as a source of motivation in a strange way. Don’t let haters into your business but use them as motivation to make your business as strong as possible.

5. The narcissist.

Narcissists are talented people who are too consumed with themselves to take action. They’re especially bad at taking team-oriented action.

A narcissist might even encourage you to put the image of your business over its reputation. This is always bad idea. When starting a business, it’s best to be transparent and authentic. Don’t try to make things seem bigger than they are and avoid trying to be something you’re not. Instead, be real. Keep narcissists out of your startup and stay focused on your reputation, not your image.

6. The nemesis.

When you’re starting a business, sometimes you’ll have to work with someone whom you can’t stand and who can’t stand you. If you’re not careful, this can become a major distraction.

Try to realize that what you don’t like about a nemesis is probably something you don’t like about yourself or it’s something that you like too much about yourself. Either way, something is at odds with your identity and the only way to fix it is to turn the mirror on yourself, not the nemesis.

Your adversary can be your advisor in a way. If you bring a nemesis into your startup, use this person to learn about yourself. Once you do this, he or she won’t be your nemesis anymore.

7. The Ares.

Ares is the Greek god of war. Ares-type people love conflict. They are addicted to drama and winning at all costs, even if there’s nothing to be won. Any time spent trying to correct or even understand an Ares is a waste of time. You are better off ignoring these people and keeping them out of your business altogether.

8. The Dionysus.

Dionysus is the Greek god of wine, parties and pleasure. Dionysus sorts are pleasure seekers who have very little patience for anything other than instant gratification.

Be careful when letting these people into your business because base pleasure of any kind is both addictive and time-consuming. It’s important to have friends and have fun, but you should never sacrifice your startup to a string of late nights.

9. The black cat.

Some people can walk into a business and light it up. Others walk in and kill it. Black cats are the latter. They are the people who seem to have a dark cloud following them everywhere they go.

These people are unlucky, negative and always depressed. Don’t feel bad for these people. Odds are, they like sitting in the pits. They like the attention it gives them. So, let them sit. Just make sure they’re sitting outside your business.

10. The fat cat.

Fat cats are those people who will come into your business, throw a bunch of money around and offer you the world. Whether these people are angel investors or venture capitalists from top firms, don’t let their flash or their cash distract you from the fact that they want to control your company and make money off you.

Be very careful with whom give your business to. You didn’t work this hard to watch your brand and reputation go down in flames at the paws of some fat cat who is now calling the shots.

 

Original source:  Entrepreneur

2015 April Fools Math Prank Viral YouTube Video

Every year April Fools’ Day brings some interesting pranks, with tech companies getting more and more serious about, tech jokes. Google had a variety of fresh April Fools stunts of its own, and even Samsung and HTC rose up to the challenge, posting some interesting fake products earlier this week.

But they all pale in comparison to what math teacher Matthew Weathers did in classthe other day.

Weathers created a fake video tutorial, which he showed in class. As soon as the character in the video gets “some trigonometry wrong,” the math teacher feels compelled to correct himself, at which point chaos ensues.

Weathers has to fight his alter-ego inside the video, but we won’t spoil the ending for you. His video is already a YouTube hit, having passed 2 million views in just a couple of days.

Obviously, the clever professor used a lot of tech to get things done, proving in the process that math can indeed be fun at times.

“The video you see is un-edited – what you see is what the students saw in class,” he said on Reddit. “I used Adobe Premier and After Effects to create the on-screen video.”Yes, I practiced about 20 times to get the timing right. But yes, I also had audio cues that helped a lot.”

“Yes, I practiced about 20 times to get the timing right,” he admitted. “But yes, I also had audio cues that helped a lot. You can’t really hear it in the YouTube video, but there is a ‘whooshing’ sound” that helped him coordinate his movements.

The hilarious April Fools prank video follows below, with more details about it available on this Reddit thread.

Original source:  BGR

Here Are the Best Months, Days and Times to Publish YouTube Videos

Attention YouTube content creators: If you want to maximize audiences, take a cue from primetime television. Viewership tends to be at peak on the site during weekday evenings, according to a new study by New York-based multi-channel network Frederator.

To this end, posting on weekday afternoons gives YouTube ample time to index videos and deliver them to subscriber feeds. Frederator advises post times between 2 p.m. and 4 p.m. on Monday, Tuesday and Wednesday, and between 12 p.m. and 3 p.m. on Thursday and Friday. (All times are EST.)

On weekends, though, the early bird gets the worm. The study — which compiled data across Frederator’s 120 million monthly views from a total of 1,300 channels — concluded that, on Saturday and Sunday, a post-time between 9 a.m. and 11 a.m. is optimal.

Of all the days of the week to post, however, Thursday and Friday are best. As most YouTube viewers are school-age children or young adults, viewership generally begins to ramp up on Thursday, peaks on Saturday and then tapers off on Sunday afternoon.

In this vein, the worst months of the year to post are May and September — “transitional months where the majority of YouTube’s users…are either finishing or starting school, sports seasons, vacations and/or doing lots of outdoor activities,” writes Frederator’s director of programming, Matt Gielen.

But audience size isn’t the only metric that YouTubers should take into account. Also of critical importance are fluctuating ad rates over the course of the calendar year. (YouTube partners receive a cut of ad sales according to a personally-designated CPM, or payment rate per 1,000 views.)

Last year, “CPMs peaked in mid-to-late March, were consistent from mid-May to the end of June, rose steadily through August to a high in September, and were high throughout all of October, November and December,” Gielen writes.

For additional findings, check out the study in full at Tubefilter.

Original source:  Entrepreneur

YouTube Star PewDiePie Makes $4 Million a Year from Playing Video Games

In August, 2013, we reported that Felix Kjellberg, the Swedish video game YouTube user who goes by PewDiePie, ran the most subscribed-to channel on the service. He still holds that crown in June, 2014 with 27.7 million subscribers.

Now, thanks to the Wall Street Journal, it has been revealed that Kjellberg is making $4 million a year from his videos. The WSJ article claims that Kjellberg, whose videos are a personal travelogue of his video game adventures, doesn’t have an entourage and avoids the spotlight.

Running a YouTube channel with 27.7 million subscribers sure doesn’t sound like running away from the spotlight! In case you’re wondering what a PewDiePie video looks like, here’s Kjellberg’s Flappy Bird video, which went viral and played a role in the mobile game coming to everyone’s attention.

Warning: Kjellberg swears a lot while trying to learn the game, which went for anyone who tried to play Flappy Bird.

Screenshot via PewDiePie/YouTube

Original source:  TheDailyDot

Health and Smartphone Use Before Bed

This is what happens to your brain and body when you check your smartphone before bed

Staring at screens right before sleep turns out to be a lot worse than previously thought. Dr. Dan Siegel, clinical professor of psychiatry at the UCLA School of Medicine, lays out all of the negative effects that bedtime screen viewing can have on the brain and body.

 

Original source:  Business Insider